SHIFT IT! YOU'RE BORING ME

Shift it! You're Boring Me.

Even your best friends won’t tell you. Sigh! You're tedious, tiresome and repetitive. Well, you're products and marketing tactics are anyway. Mark Twain got it right when he said that the best fruit is higher up the tree (or on the farthest branch). If it was easy everyone would have gorged themselves already – which is what they have been doing on the lower branches and on the fruit that falls on the ground.

If you stuck out your neck, what's the worst thing that could possibly happen? Something bad? …..or something very very GOOD!

I love Seth Godin because he gave us the Purple Cow.

Siimon Reynolds told us to Zig when everyone else Zags.

I love Ed Polish and Darren Wotz because I have 'That's Queen Bitch To You' on my desk which has daily reminders not to take life seriously. Today is "Does My Fat Ass Make My Ass Look Fat?"

Paul Arden suggests that whatever we think, we should think the opposite.

And my all time personal favourite – wish I had the balls to write a book entitled "How to Succeed in Business Without a Penis" as Karen Salmansohn did.

I love Vivienne Westwood because she doesn’t give a shit if people don't like her designs; there are plenty of people who think she's a genius. Bob Dylan wouldn't have won American Idol, Arnold Swartzenegger didn't bow to pressure to change his name, Ita Buttrose didn't lose her lisp (and went on to become Australia's most successful women's magazine Editor).

What's the purple cow of your business? Can you zig when everyone else in your industry is zagging? Can you make a really ballsy statement about your business?

If not then get off the stage! If you don't think outside the bx and stop doing what everyone else is doing, then you will be ignored on or off the stage. So you might as well make space for people and products and services that stand out from the crowd.

Be the best real you, not an imposter!


I'm going off now to add the title 'Queen Poobah' to my business card.

PS Buy a copy of 'Underdog Marketing' my new book - go on, live dangerously and spend a few bucks to get awesome results.